The CW
All American — Finish It
Promotional Campaigns
A 60-second promotional spot for All American — built to capture the show's emotional intensity and drive audiences to finish the story.
Watch
Entertainment · Story · Experience
Master of
Emotion.
Storyteller. Creative Leader. Opportunity Builder.
For more than two decades, I've worked at the intersection of story, emotion, and human connection—creating entertainment campaigns, shaping experiences, and helping powerful ideas find their audience.
My work looks different from project to project. The purpose remains the same: make people feel something that matters.
The Philosophy
Before there were screens,
there were stories.
Long before marketing, media, or modern technology, human beings gathered to share stories.
We have always used stories to make sense of the world, pass down wisdom, express what matters, and connect our experiences to something larger than ourselves.
Story isn't simply how we entertain people. It's how we help people understand, remember, feel, and believe.
I've spent my career exploring that powerful intersection of human nature and storytelling—whether through a television campaign, a live experience, a compelling presentation, or a business built around transformation.
Because the most powerful stories don't just capture attention.
They move people.
Entertainment Marketing & Creative Leadership
Making people feel something
is the work.
Entertainment Marketing · Creative Direction · Original Content · Storytelling
For more than 20 years, I've helped bring entertainment to audiences through creative strategy, marketing campaigns, filmmaking, editing, and original content.
In my work at The CW, I lead the entertainment promotional division—campaigns, original shoots, and special projects built to capture attention and create an emotional connection.
I think like a storyteller, work like a filmmaker, and approach every project with an audience-first mindset. The objective is never simply to show someone what a project is about. It's to make them feel why it matters.
Selected Work
Live Event
Unleash The Power Within — Aftermovie
Aftermovie / Freelance Creative Direction
A live-event aftermovie capturing the energy and emotion of the room — built to make the experience memorable long after the room empties.
WatchThe CW
The CW — Suit Up
Promotional Campaigns
A promotional spot for The CW, written and produced from start to finish — built to capture the network's energy and pull audiences into the moment.
WatchThe CW
The CW — 2020 Upfront
Brand Sizzle & Platform Creative
A sales presentation sizzle showcasing The CW's brand and platform — built to set the tone for the upfront and capture the network's creative energy in a single, emotionally resonant piece.
WatchBook Trailer
Have It All — Book Trailer
Creative Direction & Production
A cinematic book trailer — built to capture the heart of the story and move readers before they ever turn the first page.
WatchThe CW
The CWverse — Sizzle
Brand Sizzle & Platform Creative
A sizzle reel celebrating the CWverse — weaving the network's properties into a single, energetic piece built to capture the scope and emotion of the brand.
WatchThese are examples of projects and work areas to represent, not claims that every listed project was independently led or solely produced by me. Request additional samples.
Events, Experiences & Entrepreneurial Consulting
The story doesn't end
at the screen.
From capturing attention to creating transformation.
My work in storytelling has taken me beyond the screen and into the world of live experiences, entrepreneurial ventures, and transformational events.
As a freelance creative director with Unskip Productions, I created aftermovies for live-event clients, including Tony Robbins and Dean Graziosi. That work strengthened my appreciation for the energy, emotion, and storytelling that make an experience memorable long after the room empties.
Today, I'm also expanding into virtual event consulting, working alongside my wife, Melissa, an award-nominated television producer.
Together, we bring our entertainment storytelling backgrounds into the entrepreneurial world—helping business owners and organizations shape compelling offers, develop masterclasses and virtual events, and communicate the value of meaningful transformation.
The goal is to help people turn what they know, what they offer, and what they believe into experiences that resonate with the right audience.
My broader interest lies in the intersection of story, presentation, audience psychology, and opportunity: how the right message, delivered through the right experience, can bring an idea to life.
Live Experiences
Capturing the energy and emotion of a room—long after the room empties.
Learn moreVirtual Events
Using storytelling to communicate transformation and bring an idea to life.
Learn moreCreative Ventures
Connecting people, ideas, and opportunities into experiences that resonate.
Learn moreA Career Built on Creativity
One career.
Many creative expressions.
Entertainment Marketing & Creative Leadership
The CW Television Network
Leading the entertainment promotional division, conceptualizing campaigns, and developing original content, shoots, alternative programming, and special projects.
Freelance Creative Direction
Unskip Productions
Created live-event aftermovies for clients including Tony Robbins and Dean Graziosi.
Event Consulting
Storytelling-Led Sales Experiences
Expanded into consulting focused on high-ticket offers, masterclasses, virtual events, and storytelling-led sales experiences.
Filmmaking & Storytelling
Across the Production Process
Experience spanning writing, producing, editing, filmmaking, acting, and creative development. My short film content has received distribution and awards. My hands-on background across the production process informs the way I approach a story from concept through execution.
Theatre & Live Performance
Acting, Theatre & Directing
Productions including Grease, State Fair, The Wizard of Oz, On Golden Pond, Barefoot in the Park, and Agatha Christie mysteries, among many others.
Creative Experimentation & Audience Engagement
Beyond Conventional Screens
Imaginative experiential concepts, hands-on workshops, and ways of bringing stories and ideas to life beyond conventional screens.
These experiences are connected by an enduring interest in human behavior, storytelling, creativity, and audience engagement.
My Mission
I wasn't made to keep
a good story to myself.
I believe I was put on this earth by my Creator to amplify the voices of people who have something meaningful to offer the world.
Sometimes that means telling a story that deserves to be heard. Sometimes it means bringing a powerful idea to life, connecting the right people, or helping someone see the possibility in what they've been called to create.
I think of myself as a megaphone—a storyteller, connector, and creative catalyst who helps bring voices, ideas, products, services, business ventures, art, and experiences into the world.
Different people. Different callings. Different stories.
One shared purpose: to use what we've been given to leave the world better than we found it.
I don't believe creativity is simply about making things. I believe it's about bringing something meaningful into existence that might not have existed otherwise.
That's what drives me.
That's the work I want to do.
And that's the legacy I hope to leave.
About Mike
A creative mind with a
human-centered purpose.
I'm a creative professional whose work lives at the meeting point of story, emotion, and human connection. Across more than two decades in entertainment marketing, filmmaking, and live experiences, I've kept returning to the same instinct: people remember how something made them feel.
I'm curious by nature—drawn to performance, to the craft of a well-told story, and to the way audiences connect emotionally with an idea. I have an entrepreneurial instinct for seeing potential and connecting dots that others might miss.
Underneath all of it is a faith-rooted sense of calling and stewardship—a belief that creativity is about bringing something meaningful into existence, and that the best use of it is to help other people bring their own meaningful work into the world.
If you're someone who's creating something that matters, I'd enjoy the conversation.
Connect With Me
Every good story starts
somewhere.
I'm always interested in connecting with people who are creating something meaningful—whether in entertainment, business, live experiences, or the wider creative world.
Have a project, an idea, an opportunity, or a story worth telling? I'd love to hear about it.
Option A
Let's Have a Conversation
A general connection invitation—whether you're an entertainment executive, creative collaborator, entrepreneur, or prospective client. Find a time that works for you.
Booked through your connected calendar: Connection Call With Mike.
Option B